Key concepts applied to my newspaper

Representation

My original idea was to create a paper based around local news and stories, but Ive decided to focus on sport. I have decided to do this due top there being a gap in the market for a sporting paper. The stories within the paper will be local and therefore represent sport in the local community and will therefore be relevant to the reader. The paper will be aimed at males and females of the age 16-24 so therefore will also represent there styles and tastes. The paper will also represent different sports such as rugby and boxing instead of usual sports like football which normally have main priority in sporting papers.

Institution

The paper that i will be creating will be compared to other local papers in the area such as the Bromley Times the New shopper and the Metro. The newspaper that i will create will follow some of the conventions used within these papers such as a plug, News and Brief, use of adverts and a five column layout including two different stories. The paper will include alot of adverts due to it being reliant on adverts for the main funding.

Values

My paper will have to follow certain values that are common in the newspaper industry and local papers in todays society. Firstly the layout and front page has to relate back to newspaper conventions. The front page should contain a masthead, which makes the paper recognisable and unique from others. Below the masthead there will be the date and website details. This will allow readers to visit the website for further details on stories. The date will allow the reader to see how up to date the paper is, it also allows them to see older issues if need be. I will also produce a bleed area around edge of the newspaper to prevent the ink from running off. The pictures that i will use will need to be of good quality to give a professional look and make the paper more enjoyable. I will also be careful with the material i use within my stories to prevent anyone being offended and try to prevent upset for the readers.

Audience

My newspaper will be aimed at older youth from 16-24 in the local area of Bromley. This age group that i am targeting is particularly involved with a variety of different sports in the local area. However the newspaper will be open to any student within this demographic due to it not having limiting factors, such as not only be targeted at certain sport or ages. Any person interested or involved in local sport would be interested in the paper.

Ideology

The newspaper will deal with real sporting events and activities within the local area of Bromley. Football is often the popular and most highlighted sport in todays world. The paper that i am going to create is trying to change peoples perception on other sports. Giving a good account of other sports will hopefully get more readers participating in them.

Narrative

When writing the stories it is important to make sure that they flow so that the reader feels like they are being taken on a journey instead of being thrown from story to story. I intend to do this by putting my stories in order of subject matter but also being linked to adverts and pictures at the same time. For my main story the narrative is about an upcoming footballer who makes it into Eriths first team. However this wont be the only story there will be multiple narrative within the paper. The sub story will feature another sports story about a young boxer who makes it to the final of a national competition. It will include a interview with the boxer.

Genre

The genre of my Newspaper can be considered as a local paper. It can be classified as this due to it containing certain conventions. The paper will be a sporting paper and will be free. The paper itself will feature a lot of adverts to gain fundraising for the paper. The stories within the paper will be local as well as covering some national sport stories. I will also contain the weather in there so that it allows further information instead of being full of sport stories. The paper itself will be of the sport theme, so it will be different from other local papers in the area.