Places where papers are advertised

I have looked at a variety of different places where my paper could be promoted and advertised.

Buses

Allot of todays advertising is seen on buses. I could advertise my paper on the side of a bus for a variety of different reasons. Firstly the age group i am targeting use allot of public transport such as buses to get around. This will be a good type of advertisement due to it getting seen on a daily basis. Secondly buses operate in bust places such as towns and cities. Being situated in busy places will allow a wider range of people to see and hear about my product which could eventually lead to them reading my newspaper.

Bill Boards

Bill boards are situated over the streets in cities and towns and therefore would be a good place to advertise my product. Due to many of my target audience going out on a daily basis around the towns this would be a good opportunity to advertise my product to them. However i would have to be precise on which billboards i advertise on due to many of them being out of the way of the main streets and meeting point of a younger person.

Bus Stops
Bus stops are a very good place to advertise my newspaper for a variety of different reasons. Like buses, bus stops are places that my target audience use on a daily basis due to my audience traveling around on public transport. This will be a good place to advertise due to my target audience coming into contact with it on a daily basis. This will allow them to see my product and what it has to offer.

Tube/Train Stations
Tube and train stations are also good places to advertise a product due to allot of people passing through them each day. Due to many people using trains and the tube to get to work each day stations will be a good place to advertise due to your product being seen allot. However the target audience that i am targeting dont use stations on a daily basis and therefore wouldn't be viable advertising due to not many of my age range seeing my product.

Newspaper Development

Paper development

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Plug Advert

This is the Plug advert that i have designed and created using photo shop. The plug is advertising a chance within the paper to win tickets for a six nations game. This relates to my paper due to it offering a chance to win tickets to a sporting event. This advert will appeal to my target audience due to it being about a popular sport which my target audience are attracted to. The plug includes website details allowing people to visit the website about more details and to have a look at other prices that are on offer. A page number is included, telling the audience which page to turn to for more information.

Plug Development

Plug development

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Article Plan

Who: Mac Kenzie Crook from pirates of the Caribbean.

What: Joining in a fight to keep swimming pool open from closing. Trying to fund raise to refurbish the swimming facility.

Where: Sutton at-Hone swimming pool in Dartford.

When: 7th February 2011.

Why: The swimming pool wasnt getting enough funding for refurbishments which would help keep the pool open.

-Mr Crook used to attend the Primary school when he was younger and has offered to help in the battle to keep the pool open

- The pool opened in 1975 and can only be used for another two years before it fails to meet modern day standards

- They need to raise £80,000 for its refurbishment

- If you want to support the campaign call the school on 0132 862147 or email office@suttonat-hone.kent.sch.uk

I have put together a plan which will help me when writing up my stories. I have followed a structure used by many editors in todays writing of news papers.

Photos

Three Chosen Stories

I have researched into 10 different stories from the local area surrounding sport. I have analysed these 10 stories to see which ones will appeal to my target audience. Out of these 10 stories i have chosen three that i will use within my paper. I will use two 'Softer' stories representing happier sporting events in the local community and one 'Hard' story which will touch the readers emotions. One of the 'soft' stories that i have chosen, is an article that i am going to write about up and coming local football star.

The second 'Soft' story that i am going to use is "Boxing ace Maguire aiming for ABA glory". The story is about a 22 year old boxer from Orpington, who is targeting glory in a national amateur competition. This story will appeal to my target audience because