Combined evaluation
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I have put together a draft of what i want my advertising poster to look like. This draft has allowed me to see what the final product will look like. It has also given me an idea of where certain features will be positioned on the page. I have included a variety of features on the poster that are in my newspaper, for example i have included the same slogan that is on the paper, i have used the same colours on the poster that i have within newspaper, i have also included website details and the date. Having similar features in both products allows my target audience to relate the two products together.
Allot of todays advertising is seen on buses. I could advertise my paper on the side of a bus for a variety of different reasons. Firstly the age group i am targeting use allot of public transport such as buses to get around. This will be a good type of advertisement due to it getting seen on a daily basis. Secondly buses operate in bust places such as towns and cities. Being situated in busy places will allow a wider range of people to see and hear about my product which could eventually lead to them reading my newspaper.
Bill boards are situated over the streets in cities and towns and therefore would be a good place to advertise my product. Due to many of my target audience going out on a daily basis around the towns this would be a good opportunity to advertise my product to them. However i would have to be precise on which billboards i advertise on due to many of them being out of the way of the main streets and meeting point of a younger person.
Bus stops are a very good place to advertise my newspaper for a variety of different reasons. Like buses, bus stops are places that my target audience use on a daily basis due to my audience traveling around on public transport. This will be a good place to advertise due to my target audience coming into contact with it on a daily basis. This will allow them to see my product and what it has to offer.
Tube and train stations are also good places to advertise a product due to allot of people passing through them each day. Due to many people using trains and the tube to get to work each day stations will be a good place to advertise due to your product being seen allot. However the target audience that i am targeting dont use stations on a daily basis and therefore wouldn't be viable advertising due to not many of my age range seeing my product.
This is the Plug advert that i have designed and created using photo shop. The plug is advertising a chance within the paper to win tickets for a six nations game. This relates to my paper due to it offering a chance to win tickets to a sporting event. This advert will appeal to my target audience due to it being about a popular sport which my target audience are attracted to. The plug includes website details allowing people to visit the website about more details and to have a look at other prices that are on offer. A page number is included, telling the audience which page to turn to for more information.
